MASS MARKET CONSUMER GOODS
Leverage weather to optimize your supply chain, to contextualize your customer relations and improve the efficiency of your commercial and marketing campains
General or specialized retailers, manufacturers, e-commerce, Food and non Food industry, and Textiles, Weathernews Inc. has developed solutions that allow you to improve your performance by taking advantage of meteorological information, past and forecasted.
General or specialized retailers, manufacturers, e-commerce, Food and non Food industry, and Textiles, Weathernews Inc. has developed solutions that allow you to improve your performance by taking advantage of meteorological information, past and forecasted.
Improve your performance with our team of experts.
WEATHER ALERTS
Anticipating events up to three weeks in advance, sending alerts. Installing weather stations for refined local forecasts.
CONSULTING
"Weather intelligence audits. Integration of weather data into your business processes. Business strategies recommendations based on weather related opportunities or risks. Customer Segmentation by weather sensitivity to optimize marketing strategies."
BUSINESS INTELLIGENCE TOOLS
"Deweatherize your sales history to improve their accuracy. Tools for long term forecast based on weather conditions.
CUSTOMER RELATIONSHIP MANAGEMENT
Customizing promotional messages based on knowledge of the weather-sensitive goods / consumer type / location and sales channel
What we do
Our expertise is based on econometric modeling of the activity, taking into account weather factors, calendar, business… Our recommendations will help you make the best decisions.
Some application examples
Finance
Our team of experts will help you adjust financial communication by delivering accurate weather information to explain revenues differences
Weather alerts
Broadcasting weather alerts at least 48h in advance for infrastructure protection for large retailers with multiple point of sale
Advertising management
Recommendations on radio advertising broadcasting time for a large cosmetics company, based on the weather data
Advertising budget optimization by identifying favorable or unfavorable conditions for sales three weeks in advance
Demand management
Improved service level for manufacters, decreased product shortages for distributors by taking into account the effects of past and future weather conditions on consumers to build your forecast.
Inventory
Inventory optimization through better anticipation of long-term purchases, based on « deweatherized » historical sales